Brand Strategy: Page 2


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    Courtesy of American Eagle

    American Eagle debuts on Roblox with inclusive club showcasing spring apparel

    Rather than build a game from scratch, the retailer partnered with a popular role-playing offering that's drawn 1.5 billion visits on the metaverse platform.

    By March 3, 2022
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    Courtesy of Jack in the Box

    Jack in the Box trolls McDonald's over broken ice cream machines

    The first effort from the QSR's new public relations and integrated campaigns AOR uses competitive sparring tactics to tap into culture.

    By March 3, 2022
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    ViewApart via Getty Images
    Trendline

    The Marketing Dive Outlook on 2022

    Despite continued uncertainty, the past two years have provided plenty of lessons for marketers looking for a way forward. Read on for the trends and topics that could shape the industry in 2022.

    By Marketing Dive staff
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    Daphne Howland/Marketing Dive

    Nordstrom plots ad expansion as retail media network generates $40M

    Marketers like L'Oréal's Luxe group are working closely with the Nordstrom Media Network, which plans to soon add native display pages.

    By March 2, 2022
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    Courtesy of Molson Coors

    Coors Light opens sustainable Future Mart to promote removal of plastic rings

    A retro-styled pop-up tees up larger changes that will see parent Molson Coors shift its North American portfolio to more recyclable packaging.

    By March 1, 2022
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    Drew Angerer via Getty Images

    Macy's to invest $5B in social responsibility efforts

    The retailer's Mission Every One, an effort to "create a more equitable and sustainable future," includes boosting wages and diversifying leadership.

    By Kaarin Vembar • March 1, 2022
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    Anthony Kwan via Getty Images
    Deep Dive

    Can brands stay safe in the metaverse?

    As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind.

    By March 1, 2022
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    Courtesy of Merrell

    Merrell favors fresh air over gimmicky self-care gadgets in new ad

    Ahead of International Women's Day, "More Less" emphasizes simplicity and points out how unrealistic the wellness world has become.

    By March 1, 2022
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    ViewApart via Getty Images

    Nike, Asos, Old Navy are most inclusive brands for Gen Z, study says

    Nearly half of surveyed students are more willing to buy from a brand that has better gender representation and inclusivity in its marketing and advertising.

    By March 1, 2022
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    Courtesy of 7-Eleven

    7-Eleven deepens Rocket League partnership with in-game customization

    As video games and esports become increasingly popular, the deal lets the chain connect with a younger generation on a more personal level.

    By Feb. 28, 2022
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    FilmMagic for YouTube

    YouTube shifts Brandcast to upfronts in latest sign of streaming, TV convergence

    The video platform will still appear at the NewFronts with a different slate of programming focused on topics like creators.

    By Feb. 28, 2022
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    Anthony Kwan via Getty Images

    Agencies' metaverse practices ramp up in preparation for new digital age

    The Metaverse Foundry from WPP's Hogarth is the latest example of how agencies of all sizes are orienting teams around the buzzy technology.

    By Feb. 28, 2022
  • Denny's refreshes 24/7 heritage with help of diverse TikTok stars

    A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the category.

    By Feb. 28, 2022
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    Retrieved from Old Spice on February 24, 2022
    Column

    Campaign Trail: Old Spice spoofs '80s action movies with deepfake ad

    Dolph Lundgren races around in sweat-inducing scenarios in several spots showcasing the Procter & Gamble brand's new antiperspirant. 

    By Feb. 25, 2022
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    Courtesy of Kraft Heinz

    Kraft Singles squares up with Kelis on culture play

    The first cheese-inspired "Singles Single" follows buzzy Kraft Heinz campaigns like the Oscar Mayer bologna face mask.

    By Feb. 25, 2022
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    martin-dm via Getty Images

    Examining the potholes and potential of branded grocery delivery

    Grocers need to consider labor, speed and marketing when determining what route to take with their own service, experts say.

    By Catherine Douglas Moran • Feb. 24, 2022
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    Retrieved from Innovid on February 24, 2022

    Mondelez personalization tie-up with Innovid prioritizes CTV

    A previous partnership around the marketer's Philadelphia Cream Cheese saw ad recall rise by 29% and view-through rates on YouTube increase by 38%.

    By Feb. 24, 2022
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    Retrieved from Walmart on February 23, 2022

    Walmart launches beauty accelerator, Walmart Start

    To discover "the next big names in beauty," the company will provide up-and-coming brands with access to a brand management consultant and training on its ad platform.

    By Cara Salpini • Feb. 24, 2022
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    Courtesy of TX Whiskey

    TX Whiskey serves Texas cool on ice with new ad campaign

    As the American whiskey industry grows, the Pernod Ricard brand reaches for the millennial market.

    By Feb. 24, 2022
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    Courtesy of Wrangler

    Wrangler enters Wild West of NFTs with Leon Bridges

    The marketer will release 75 pieces that access real-world perks like a private concert, as well as a one-of-a-kind NFT inspired by a custom outfit for the artist.  

    By Feb. 23, 2022
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    Permission granted by Taco Bell

    Taco Bell's subscription service boosted rewards members 20%

    Taco Lover's Pass subscribers visit three times more often than non-members, and close to half of transactions included more than one taco.

    By Alicia Kelso • Feb. 23, 2022
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    Courtesy of Kind Snacks

    Kind spotlights whole foods by refusing to sell its snack bars

    To promote the new Kind Whole Fruit and Nut Box, consumers will be unable to purchase the brand's bars through its website on March 1 and 2.

    By Feb. 23, 2022
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    Permission granted by Peloton

    Peloton ads track journey of converted skeptics as business challenges mount

    A new campaign uses the testimonials of former doubters to emphasize the brand's ability to foster long-term loyalty. 

    By Updated Feb. 22, 2022
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    Christopher doering/Marketing Dive
    Deep Dive

    Once an afterthought, brand licensing reaps billions for CPGs hungry for growth

    Hershey, Conagra and Post are a few companies using the strategy to expand their business, build equity and keep products relevant.

    By Christopher Doering • Feb. 22, 2022
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    Courtesy of Victoria's Secret, Photo credit Jasper Soloff

    Victoria's Secret's Pink introduces XXL swimwear with the help of a TikTok star

    Remi Bader will serve as brand ambassador and size consultant in a yearlong partnership with the brand.

    By Daphne Howland • Feb. 18, 2022
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    Courtesy of Kraft Heinz

    Kraft Heinz teams with Google to accelerate digital transformation

    The CPG marketer will use Google tech in a bid to strengthen consumer relationships and engagement by delivering personalized content at scale.

    By Feb. 18, 2022