Brand Strategy: Page 2

American Eagle debuts on Roblox with inclusive club showcasing spring apparel

Rather than build a game from scratch, the retailer partnered with a popular role-playing offering that's drawn 1.5 billion visits on the metaverse platform.

By Peter Adams • March 3, 2022

Jack in the Box trolls McDonald's over broken ice cream machines

The first effort from the QSR's new public relations and integrated campaigns AOR uses competitive sparring tactics to tap into culture.

By Chris Kelly • March 3, 2022

Explore the Trendline➔

The Marketing Dive Outlook on 2022

Despite continued uncertainty, the past two years have provided plenty of lessons for marketers looking for a way forward. Read on for the trends and topics that could shape the industry in 2022.

By Marketing Dive staff

Nordstrom plots ad expansion as retail media network generates $40M

Marketers like L'Oréal's Luxe group are working closely with the Nordstrom Media Network, which plans to soon add native display pages.

By Peter Adams • March 2, 2022

Coors Light opens sustainable Future Mart to promote removal of plastic rings

A retro-styled pop-up tees up larger changes that will see parent Molson Coors shift its North American portfolio to more recyclable packaging.

By Peter Adams • March 1, 2022

Macy's to invest $5B in social responsibility efforts

The retailer's Mission Every One, an effort to "create a more equitable and sustainable future," includes boosting wages and diversifying leadership.

By Kaarin Vembar • March 1, 2022

Can brands stay safe in the metaverse?

As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind.

By Sara Karlovitch • March 1, 2022

Merrell favors fresh air over gimmicky self-care gadgets in new ad

Ahead of International Women's Day, "More Less" emphasizes simplicity and points out how unrealistic the wellness world has become.

By Natalie Koltun • March 1, 2022

Nike, Asos, Old Navy are most inclusive brands for Gen Z, study says

Nearly half of surveyed students are more willing to buy from a brand that has better gender representation and inclusivity in its marketing and advertising.

By Chris Kelly • March 1, 2022

7-Eleven deepens Rocket League partnership with in-game customization

As video games and esports become increasingly popular, the deal lets the chain connect with a younger generation on a more personal level.

By Sara Karlovitch • Feb. 28, 2022

YouTube shifts Brandcast to upfronts in latest sign of streaming, TV convergence

The video platform will still appear at the NewFronts with a different slate of programming focused on topics like creators.

By Peter Adams • Feb. 28, 2022

Agencies' metaverse practices ramp up in preparation for new digital age

The Metaverse Foundry from WPP's Hogarth is the latest example of how agencies of all sizes are orienting teams around the buzzy technology.

By Chris Kelly • Feb. 28, 2022

Denny's refreshes 24/7 heritage with help of diverse TikTok stars

A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the category.

By Peter Adams • Feb. 28, 2022

Campaign Trail: Old Spice spoofs '80s action movies with deepfake ad

Dolph Lundgren races around in sweat-inducing scenarios in several spots showcasing the Procter & Gamble brand's new antiperspirant. 

By Natalie Koltun • Feb. 25, 2022

Kraft Singles squares up with Kelis on culture play

The first cheese-inspired "Singles Single" follows buzzy Kraft Heinz campaigns like the Oscar Mayer bologna face mask.

By Chris Kelly • Feb. 25, 2022

Examining the potholes and potential of branded grocery delivery

Grocers need to consider labor, speed and marketing when determining what route to take with their own service, experts say.

By Catherine Douglas Moran • Feb. 24, 2022

Mondelez personalization tie-up with Innovid prioritizes CTV

A previous partnership around the marketer's Philadelphia Cream Cheese saw ad recall rise by 29% and view-through rates on YouTube increase by 38%.

By Chris Kelly • Feb. 24, 2022

Walmart launches beauty accelerator, Walmart Start

To discover "the next big names in beauty," the company will provide up-and-coming brands with access to a brand management consultant and training on its ad platform.

By Cara Salpini • Feb. 24, 2022

TX Whiskey serves Texas cool on ice with new ad campaign

As the American whiskey industry grows, the Pernod Ricard brand reaches for the millennial market.

By Sara Karlovitch • Feb. 24, 2022

Wrangler enters Wild West of NFTs with Leon Bridges

The marketer will release 75 pieces that access real-world perks like a private concert, as well as a one-of-a-kind NFT inspired by a custom outfit for the artist.  

By Peter Adams • Feb. 23, 2022

Taco Bell's subscription service boosted rewards members 20%

Taco Lover's Pass subscribers visit three times more often than non-members, and close to half of transactions included more than one taco.

By Alicia Kelso • Feb. 23, 2022

Kind spotlights whole foods by refusing to sell its snack bars

To promote the new Kind Whole Fruit and Nut Box, consumers will be unable to purchase the brand's bars through its website on March 1 and 2.

By Sara Karlovitch • Feb. 23, 2022

Peloton ads track journey of converted skeptics as business challenges mount

A new campaign uses the testimonials of former doubters to emphasize the brand's ability to foster long-term loyalty. 

By Peter Adams • Updated Feb. 22, 2022

Once an afterthought, brand licensing reaps billions for CPGs hungry for growth

Hershey, Conagra and Post are a few companies using the strategy to expand their business, build equity and keep products relevant.

By Christopher Doering • Feb. 22, 2022

Victoria's Secret's Pink introduces XXL swimwear with the help of a TikTok star

Remi Bader will serve as brand ambassador and size consultant in a yearlong partnership with the brand.

By Daphne Howland • Feb. 18, 2022

Kraft Heinz teams with Google to accelerate digital transformation

The CPG marketer will use Google tech in a bid to strengthen consumer relationships and engagement by delivering personalized content at scale.

By Chris Kelly • Feb. 18, 2022