The Latest
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Courtesy of Acura
Acura rolls into metaverse with NFT, first virtual showroom
Fans can explore the Integra's features in Acura of Decentraland, play a racing game and browse a new wearable collection designed by an NFT artist.
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Courtesy of Chili's
Chili's opens e-commerce shop to celebrate 47th birthday
The chain is beefing up a channel overlooked by full-service restaurants to engage fans who follow the brand on Instagram and have its rewards app.
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Courtesy of Miller Lite
Miller Lite elevates minority voices in esports via renewed Complexity Gaming partnership
As the esports industry grows, the beer brand deepens its partnership with an established esports team.
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Courtesy of Burger King
Deep DiveHow QSR marketers are riding the plant-based food wave
Marketing plant-based foods, whether made in-house or with industry partners, comes with its own challenges as chains stay true to their brands.
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Retrieved from Twitter on April 27, 2021
Twitter tests Shops feature
Shoppers can click a "View Shop" button on merchants' profiles and browse up to 50 products on the platform.
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Retrieved from Epic Games on July 02, 2018
Can marketers crack the code on gaming as audiences diversify?
The IAB's upcoming PlayFronts — the first upfront event of its kind — speaks to new levels of maturity in media buying for a category whose player base is now 45% women.
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Courtesy of Dollar Shave Club
Dollar Shave Club signs 'chin-fluencer' to NIL deal for March Madness
The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.
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Retrieved from Bushmills Irish Whiskey on March 10, 2022
Bushmills picks up the tab for 'Peaky Blinders' fans for St. Patrick's Day
A tie-up with the gritty period drama, now in its final season, includes redemption offers at local bars when visitors order a "Shelby Sour" cocktail.
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Stephen Chernin/Getty Images via Getty Images
Brands invest less in promoting ads with women in professional roles, study finds
Despite efforts to produce progressive creative, spots showing men in professional settings receive almost double the ad spend.
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Courtesy of Degree
Degree looks to close gender 'bracket gap' during March Madness
The Unilever brand's purpose-driven effort is informed by research that found only 12% of people filled out an NCAA Women's tournament bracket last year.
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Gannett advertisers hit by domain spoofing, spotlighting programmatic issues
Instances of spoofing extended beyond domain pages to include nuanced factors like keywords and brand safety measures and lasted for nine months.
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Courtesy of William Grant & Sons
Tullamore Irish whiskey aims to correct common misspelling of St. Paddy's Day
A partnership with popular American butcher Pat LaFrieda reminds customers it's not St. Patty's Day.
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Mario Tama via Getty Images
P&G stops marketing in Russia as pressure on consumer brands intensifies
The CPG giant is also culling its product offerings in the country, while still providing basic health, hygiene and personal care items.
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Kenny Holston via Getty Images
Ukraine war tests whether marketers can address crisis meaningfully
Eight in 10 people surveyed by Gartner want to see brands take an action, but typical moves like making a statement or pausing marketing activity ranked low.
Updated March 4, 2022 -
Fox photos via Getty Images
Omnicom acquires digital transformation firm to boost consultancy
The deal for TA Digital comes as the agency holding company plans to ramp up M&A after growing organically by 10.2% in 2021.
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Courtesy of Gap Inc.
Gap champions individuality, self-expression for spring push
Extending the campaign's reach offline, designer Dapper Dan will debut a special "Dap Gap" hoodie, nodding to the classic sweatshirt from the '90s.
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Courtesy of Kraft Heinz Company
Kraft Mac & Cheese teams with Netflix for star-studded film deal
Ryan Reynolds' "The Adam Project" will feature the brand, further integrating the food marketer into pop culture.
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66% of brands spent more on creator marketing in past year
Social commerce, TikTok and full-funnel measurement top the list of fresh developments marketers will explore in the year ahead, CreatorIQ predicts.
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Stock Photo via Getty Images
OpinionGeneration Alpha: Who are they?
Investing early in understanding and building loyalty within the cohort will pay off for brands as this predicted "wealthiest generation" grows up, writes Merkle's Jennifer Mandeville.
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Courtesy of PepsiCo
Pepsi scouts next pop star in new show spanning TikTok, TV
"Becoming a Popstar" airs on MTV and features eight TikTok stars competing to create original songs and music videos that play on the app's features.
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Drew Angerer via Getty Images
Inside Disney's ambitious bets on measurement, data and programmatic
Plans for an ad-supported Disney+ tier plus new details about its expanding data and ad-tech capabilities show the media giant stepping up its pitch to advertisers.
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Courtesy of Anheuser-Busch
AB InBev's Estrella Jalisco will pay someone to quit their job
In a nod to the "Great Resignation," a new campaign urges young people to live life authentically by pursuing their passion.
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Courtesy of Crypto.com
Crypto.com transports Snapchat users to LeBron James' childhood bedroom
Extending the reach of its Super Bowl ad, the cryptocurrency platform looks to connect with mobile-savvy viewers through an immersive AR portal.
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Courtesy of Frito-Lay North America
Cheetos goes touchless in hands-free pop-up at SXSW
A "Hands-Free House" will be available as both an in-person and digital experience centered around Cheeto dust.
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Spencer Platt via Getty Images
How publisher pushback on Google's AMP impacts marketers
Amid conflicting claims about the search giant's technology, marketers who buy digital ad space are left to sort out how their brands appear to mobile users.
