Natalie Koltun
Editor | @natalie_koltunNatalie is an editor of Marketing Dive who grew up in suburban Minneapolis. She moved east eight years ago to get a B.A. in journalism at the University of Maryland and a Master's in corporate communications from Georgetown. She now covers mobile advertising trends, brand marketing, and creative campaigns. Natalie can be found in Washington, DC, obsessing over cats, volunteering at Children's National hospital, or enjoying time outside with friends.
373 articles by Natalie Koltun
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Campaign Trail: Ruggable rejects restrictions in debut brand effort
March 11, 2022 -
Acura rolls into metaverse with NFT, first virtual showroom
March 10, 2022 -
Gap champions individuality, self-expression for spring push
March 8, 2022 -
66% of brands spent more on creator marketing in past year
March 3, 2022 -
Merrell favors fresh air over gimmicky self-care gadgets in new ad
March 1, 2022 -
Campaign Trail: Old Spice spoofs '80s action movies with deepfake ad
Feb. 25, 2022 -
Gaming in-app purchases drop 35% globally after Apple's ATT changes
Feb. 24, 2022 -
Google's end to cross-app tracking on Android marks latest advertiser hurdle
Feb. 17, 2022 -
Campaign Trail: Lay's Super Bowl return kicks off years-long creative roadmap
Feb. 11, 2022 -
Chewy asks pet lovers on TikTok Live date with rescue animals
Feb. 10, 2022 -
Cameo matures beyond celebrity videos with NFT membership
Feb. 3, 2022 -
The path forward for fashion's sustainable future may be affordability
Feb. 1, 2022 -
Campaign Trail: How Coke gives its 130-year-old logo contemporary flair
Jan. 28, 2022 -
More Super Bowl viewers poised to second-screen on mobile
Jan. 27, 2022 -
Taco Bell crowdsources fan ideas for time-loop Nacho Fries ad
Jan. 20, 2022 -
Campaign Trail: Dole fuels nutrition mission with meme-inspired 'Hold My Fruit Bowl'
Jan. 14, 2022 -
Mobile ad spend leapt 23% in 2021, on track to hit $350B this year
Jan. 13, 2022 -
Looking ahead: 9 trends that will steer marketing in 2022
Jan. 11, 2022 -
Yahoo builds out shoppable ad tech with MikMak deal
Jan. 6, 2022 -
TikTok dethrones Google as most-visited website
Dec. 23, 2021 -
Campaign Trail: Tinder embraces users' quirks in first work from new AOR
Dec. 17, 2021 -
Jif, Gap highlighted in TikTok's review of 2021
Dec. 16, 2021 -
Facebook debuts suite of fresh tools to woo creators
Dec. 9, 2021 -
9 campaigns that struck a chord in 2021
Dec. 7, 2021 -
Campaign Trail: Laura Geller turns tables on classic holiday ads to address ageism
Dec. 3, 2021