Mobile


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    Retrieved from Twitter on April 27, 2021

    Twitter tests Shops feature

    Shoppers can click a "View Shop" button on merchants' profiles and browse up to 50 products on the platform.

    By Tatiana Walk-Morris • March 10, 2022
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    Courtesy of Infiniti

    Waze and Infiniti direct traffic to women-owned businesses

    Debuting around Women's History Month, "Pave it Forward" also highlights historical landmarks on drivers' routes.

    By March 10, 2022
  • Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
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    Courtesy of Acura

    Acura rolls into metaverse with NFT, first virtual showroom

    Fans can explore the Integra's features in Acura of Decentraland, play a racing game and browse a new wearable collection designed by an NFT artist.

    By March 10, 2022
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    Retrieved from Perfect Corp. on March 10, 2022

    Perfect seeks SPAC financing to drive AR growth in beauty and beyond

    Virtual demonstrations, metaverse shops and livestreamed shopping are key areas for growth as brands try to engage people outside of physical stores.

    By March 10, 2022
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    Photo by cottonbro from Pexels

    66% of brands spent more on creator marketing in past year

    Social commerce, TikTok and full-funnel measurement top the list of fresh developments marketers will explore in the year ahead, CreatorIQ predicts.

    By March 3, 2022
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    Courtesy of Talkshoplive

    Walmart moves further into livestream shopping

    The big-box retailer expanded its partnership with Talkshoplive as it further delves into scalable social shopping.

    By Kaarin Vembar • March 3, 2022
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    Spencer Platt via Getty Images

    How publisher pushback on Google's AMP impacts marketers

    Amid conflicting claims about the search giant's technology, marketers who buy digital ad space are left to sort out how their brands appear to mobile users.

    By March 3, 2022
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    Courtesy of Crypto.com

    Crypto.com transports Snapchat users to LeBron James' childhood bedroom

    Extending the reach of its Super Bowl ad, the cryptocurrency platform looks to connect with mobile-savvy viewers through an immersive AR portal.

    By March 3, 2022
  • Denny's refreshes 24/7 heritage with help of diverse TikTok stars

    A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the category.

    By Feb. 28, 2022
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    Ian Gavan via Getty Images

    Gaming in-app purchases drop 35% globally after Apple's ATT changes

    In response to the tech giant's privacy updates, marketers appear to be shifting focus to Android, a new AppsFlyer report suggests.

    By Feb. 24, 2022
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    Retrieved from Twitch on January 20, 2021

    Twitch unveils guaranteed ad income for select creators

    The streaming service is encouraging select creators to run advertisements on their channels for a flat rate.

    By Feb. 24, 2022
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    Courtesy of Volvo Cars USA

    Volvo's EV push around Super Bowl rolls away with 20M Twitter impressions

    The second-screening effort, which positions kids as electric vehicle experts, has garnered more than 7,000 minutes of viewing time.

    By Feb. 24, 2022
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    Courtesy of Wrangler

    Wrangler enters Wild West of NFTs with Leon Bridges

    The marketer will release 75 pieces that access real-world perks like a private concert, as well as a one-of-a-kind NFT inspired by a custom outfit for the artist.  

    By Feb. 23, 2022
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    Permission granted by Taco Bell

    Taco Bell's subscription service boosted rewards members 20%

    Taco Lover's Pass subscribers visit three times more often than non-members, and close to half of transactions included more than one taco.

    By Alicia Kelso • Feb. 23, 2022
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    Permission granted by The Coca-Cola Company

    Coke lifts off new innovation platform with 'space-flavored' Starlight cola

    Coca-Cola Creations acts as a launchpad for a series of limited-edition products accompanied by custom digital and physical experiences, including ones in the metaverse.

    By Feb. 17, 2022
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    Courtesy of PepsiCo

    Pepsi's Super Bowl halftime show app reflects interest in second-screen experiences

    The soda brand loaded its specialized mobile app with features that gave users more control, plus exclusive content to build excitement in the game's lead-up.

    By Feb. 17, 2022
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    Spencer Platt via Getty Images

    Google's end to cross-app tracking on Android marks latest advertiser hurdle

    As tech giants respond to privacy concerns, how do mobile advertisers keep up?

    By , Feb. 17, 2022
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    Permission granted by Wish

    Wish debuts shoppable video tool for merchants

    The e-commerce platform this month named a new CEO and has been building up its C-suite over the past year.

    By Tatiana Walk-Morris • Feb. 17, 2022
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    Courtesy of Sally Hansen

    Sally Hansen debuts AR try-on tech for nail polish

    Beauty brands have increasingly relied on augmented reality tools during the pandemic as shoppers prioritize safety.

    By Tatiana Walk-Morris • Feb. 17, 2022
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    Cody Boteler/Marketing Dive

    Google sets its own shakeup to mobile ad IDs, promising less 'blunt' approach

    Attempting to reassure platforms roiled by a similar move from Apple, the search giant said existing features won't wind down for at least two years.

    By Feb. 16, 2022
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    Courtesy of Amazon

    Amazon previews NFL's shift to streaming with Super Bowl spot

    "Thursday Night Football" will air exclusively on Prime Video this fall in the first year of an 11-year agreement.

    By Feb. 11, 2022
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    Courtesy of Chewy

    Chewy asks pet lovers on TikTok Live date with rescue animals

    The Valentine's Day livestream will show attendees "eligible cuties" they can adopt via pet profiles that nod to mobile dating apps.

    By Feb. 10, 2022
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    Courtesy of Snapchat

    NFL opens Snapchat playbook for Super Bowl Sunday

    Along with the league's activations, brands including Verizon, Frito-Lay and Uber are using the app's AR functionality on gameday.

    By Feb. 10, 2022
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    Photo by cottonbro from Pexels

    How the producer economy is changing influencer marketing

    Brands that become content producers have more flexibility, including how they negotiate relationships with influencers.

    By Feb. 10, 2022
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    Retrieved from Triller on February 10, 2022

    Walmart, NYX partner with Triller to boost Black creators

    The social video app has pledged 50 million guaranteed views to Black creators this month in honor of Black History Month.

    By Feb. 10, 2022