Brand Strategy


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    Courtesy of Walmart

    IPG's Momentum to track environmental impact as experiential bounces back

    Implementing a new tool called Trace with industry action group Isla, the agency hopes to halve its carbon footprint by 2030.

    By March 14, 2022
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    Courtesy of Spotify Media Kit

    How podcasts are helping brands meet DEI commitments

    Multicultural podcast agency Pod Digital Media recently inked an eight-figure deal with McDonald's as the brand invests in diverse media.

    By March 14, 2022
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    Trendline

    The Marketing Dive Outlook on 2022

    Despite continued uncertainty, the past two years have provided plenty of lessons for marketers looking for a way forward. Read on for the trends and topics that could shape the industry in 2022.

    By Marketing Dive staff
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    Portra via Getty Images
    Opinion

    4 ways CPG marketers can move from 'liquid in a bottle' to service-led approach

    Understanding how marketing is shifting will help brands stay relevant in an evolving world, writes James Lancaster of Reckitt.

    By James Lancaster • March 14, 2022
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    Courtesy of General Mills

    General Mills suspends marketing in Russia, a small piece of its business

    The company doesn't wholly own any operations in the region, but marketers viewed as dragging their feet in response to the crisis have faced intense consumer pressure.

    By March 14, 2022
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    Courtesy of Edgewell Personal Care

    Schick ditches the script for rebrand targeted at everyday men

    Black-and-white videos profile real people sharing what facial hair means to them, while the marketer is refreshing its logo, website and packaging.

    By March 11, 2022
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    Courtesy of Miller Lite

    Miller Lite elevates minority voices in esports via renewed Complexity Gaming partnership

    As the esports industry grows, the beer brand deepens its partnership with an established esports team.

    By March 11, 2022
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    Courtesy of Chili's

    Chili's opens e-commerce shop to celebrate 47th birthday

    The chain is beefing up a channel overlooked by full-service restaurants to engage fans who follow the brand on Instagram and have its rewards app.

    By March 11, 2022
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    Courtesy of Ruggable
    Column

    Campaign Trail: Ruggable rejects restrictions in debut brand effort

    "Take the Floor" marks the DTC brand's first national campaign and emphasizes the freedom of being at home.

    By March 11, 2022
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    Courtesy of Infiniti

    Waze and Infiniti direct traffic to women-owned businesses

    Debuting around Women's History Month, "Pave it Forward" also highlights historical landmarks on drivers' routes.

    By March 10, 2022
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    Courtesy of Acura

    Acura rolls into metaverse with NFT, first virtual showroom

    Fans can explore the Integra's features in Acura of Decentraland, play a racing game and browse a new wearable collection designed by an NFT artist.

    By March 10, 2022
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    Courtesy of Dollar Shave Club

    Dollar Shave Club signs 'chin-fluencer' to NIL deal for March Madness

    The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.

    By March 10, 2022
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    Retrieved from Bushmills Irish Whiskey on March 10, 2022

    Bushmills picks up the tab for 'Peaky Blinders' fans for St. Patrick's Day

    A tie-up with the gritty period drama, now in its final season, includes redemption offers at local bars when visitors order a "Shelby Sour" cocktail. 

    By March 10, 2022
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    Courtesy of Degree

    Degree looks to close gender 'bracket gap' during March Madness

    The Unilever brand's purpose-driven effort is informed by research that found only 12% of people filled out an NCAA Women's tournament bracket last year.

    By March 9, 2022
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    Courtesy of William Grant & Sons

    Tullamore Irish whiskey aims to correct common misspelling of St. Paddy's Day

    A partnership with popular American butcher Pat LaFrieda reminds customers it's not St. Patty's Day.

    By March 9, 2022
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    Mario Tama via Getty Images

    P&G stops marketing in Russia as pressure on consumer brands intensifies

    The CPG giant is also culling its product offerings in the country, while still providing basic health, hygiene and personal care items.

    By March 8, 2022
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    Courtesy of Gap Inc.

    Gap champions individuality, self-expression for spring push

    Extending the campaign's reach offline, designer Dapper Dan will debut a special "Dap Gap" hoodie, nodding to the classic sweatshirt from the '90s.

    By March 8, 2022
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    Courtesy of Burger King
    Deep Dive

    How QSR marketers are riding the plant-based food wave

    Marketing plant-based foods, whether made in-house or with industry partners, comes with its own challenges as chains stay true to their brands.

    By March 8, 2022
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    Stock Photo via Getty Images
    Opinion

    Generation Alpha: Who are they?

    Investing early in understanding and building loyalty within the cohort will pay off for brands as this predicted "wealthiest generation" grows up, writes Merkle's Jennifer Mandeville.

    By Jennifer Mandeville • March 8, 2022
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    Courtesy of Kraft Heinz Company

    Kraft Mac & Cheese teams with Netflix for star-studded film deal

    Ryan Reynolds' "The Adam Project" will feature the brand, further integrating the food marketer into pop culture.

    By March 7, 2022
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    Retrieved from Epic Games on July 02, 2018

    Can marketers crack the code on gaming as audiences diversify?

    The IAB's upcoming PlayFronts — the first upfront event of its kind — speaks to new levels of maturity in media buying for a category whose player base is now 45% women.

    By March 7, 2022
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    Courtesy of PepsiCo

    Pepsi scouts next pop star in new show spanning TikTok, TV

    "Becoming a Popstar" airs on MTV and features eight TikTok stars competing to create original songs and music videos that play on the app's features.

    By March 7, 2022
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    Courtesy of Anheuser-Busch

    AB InBev's Estrella Jalisco will pay someone to quit their job

    In a nod to the "Great Resignation," a new campaign urges young people to live life authentically by pursuing their passion.

    By March 7, 2022
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    Kenny Holston via Getty Images

    Ukraine war tests whether marketers can address crisis meaningfully

    Eight in 10 people surveyed by Gartner want to see brands take an action, but typical moves like making a statement or pausing marketing activity ranked low.

    By Updated March 4, 2022
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    Courtesy of Frito-Lay North America

    Cheetos goes touchless in hands-free pop-up at SXSW

    A "Hands-Free House" will be available as both an in-person and digital experience centered around Cheeto dust.

    By March 4, 2022
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    Courtesy of Crypto.com

    Crypto.com transports Snapchat users to LeBron James' childhood bedroom

    Extending the reach of its Super Bowl ad, the cryptocurrency platform looks to connect with mobile-savvy viewers through an immersive AR portal.

    By March 3, 2022