Marketing Dive - Latest News news, voices and jobs for industry professionals. Optimized for your mobile phone.en-usMon, 14 Mar 2022 13:22:00 -0400Omnicom is first agency to integrate with NBCUniversal's data clean room<p>The integration is NBCU&#39;s latest move around data, technology and measurement &mdash; areas expected to be a focus of&nbsp;upfront season.</p>Chris KellyMon, 14 Mar 2022 13:22:00 -0400 podcasts are helping brands meet DEI commitments<p>Multicultural podcast agency Pod Digital Media recently inked an&nbsp;eight-figure deal with McDonald&#39;s as the brand invests in&nbsp;diverse media.</p>Chris KellyMon, 14 Mar 2022 13:22:00 -0400's Momentum to track environmental impact as experiential bounces back<p>Implementing a new tool called Trace with industry action group Isla, the agency hopes to halve its carbon footprint by 2030.</p>Peter AdamsMon, 14 Mar 2022 13:22:00 -0400 ways CPG marketers can move from 'liquid in a bottle' to service-led approach<p>Understanding how&nbsp;marketing is shifting will help brands stay relevant in an evolving world, writes&nbsp;James Lancaster of Reckitt.</p>James LancasterMon, 14 Mar 2022 10:34:00 -0400 Mills suspends marketing in Russia, a small piece of its business<p>The company doesn&#39;t wholly own any operations in the region, but marketers viewed as dragging their feet in response to the crisis have faced intense consumer pressure.</p>Peter AdamsMon, 14 Mar 2022 10:23:00 -0400 ditches the script for rebrand targeted at everyday men<p>Black-and-white videos profile real people sharing what facial hair means to them, while the marketer is refreshing its logo, website and packaging.</p>Peter AdamsFri, 11 Mar 2022 10:49:00 -0500 Lite elevates minority voices in esports via renewed Complexity Gaming partnership<p>As the esports industry grows, the beer brand deepens its partnership with an established esports team.</p>Sara KarlovitchFri, 11 Mar 2022 10:21:00 -0500's opens e-commerce shop to celebrate 47th birthday<p>The chain is&nbsp;beefing up a&nbsp;channel&nbsp;overlooked&nbsp;by full-service restaurants to engage fans&nbsp;who follow the brand on Instagram and have its&nbsp;rewards app.</p>Chris KellyFri, 11 Mar 2022 10:01:00 -0500 Trail: Ruggable rejects restrictions in debut brand effort<p>&quot;Take the Floor&quot; marks the DTC brand&#39;s first national campaign and emphasizes the freedom of being at home.</p>Natalie KoltunFri, 11 Mar 2022 09:27:00 -0500 tests Shops feature<p>Shoppers can click a&nbsp;&quot;View Shop&quot; button on merchants&#39; profiles and&nbsp;browse up to 50 products on the platform.</p>Tatiana Walk-MorrisThu, 10 Mar 2022 13:44:00 -0500