Marketing Dive - Latest Newshttps://www.marketingdive.com/news/Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.en-usMon, 14 Mar 2022 13:22:00 -0400Omnicom is first agency to integrate with NBCUniversal's data clean roomhttps://www.marketingdive.com/news/omnicom-is-first-agency-to-integrate-with-nbcuniversals-data-clean-room/620327/<p>The integration is NBCU&#39;s latest move around data, technology and measurement &mdash; areas expected to be a focus of&nbsp;upfront season.</p>Chris KellyMon, 14 Mar 2022 13:22:00 -0400https://www.marketingdive.com/news/omnicom-is-first-agency-to-integrate-with-nbcuniversals-data-clean-room/620327/How podcasts are helping brands meet DEI commitmentshttps://www.marketingdive.com/news/how-podcasts-are-helping-brands-meet-dei-commitments/620326/<p>Multicultural podcast agency Pod Digital Media recently inked an&nbsp;eight-figure deal with McDonald&#39;s as the brand invests in&nbsp;diverse media.</p>Chris KellyMon, 14 Mar 2022 13:22:00 -0400https://www.marketingdive.com/news/how-podcasts-are-helping-brands-meet-dei-commitments/620326/IPG's Momentum to track environmental impact as experiential bounces backhttps://www.marketingdive.com/news/ipgs-momentum-to-track-environmental-impact-as-experiential-bounces-back/620285/<p>Implementing a new tool called Trace with industry action group Isla, the agency hopes to halve its carbon footprint by 2030.</p>Peter AdamsMon, 14 Mar 2022 13:22:00 -0400https://www.marketingdive.com/news/ipgs-momentum-to-track-environmental-impact-as-experiential-bounces-back/620285/4 ways CPG marketers can move from 'liquid in a bottle' to service-led approachhttps://www.marketingdive.com/news/4-ways-cpg-marketers-can-move-from-liquid-in-a-bottle-to-service-led-appr/619755/<p>Understanding how&nbsp;marketing is shifting will help brands stay relevant in an evolving world, writes&nbsp;James Lancaster of Reckitt.</p>James LancasterMon, 14 Mar 2022 10:34:00 -0400https://www.marketingdive.com/news/4-ways-cpg-marketers-can-move-from-liquid-in-a-bottle-to-service-led-appr/619755/General Mills suspends marketing in Russia, a small piece of its businesshttps://www.marketingdive.com/news/general-mills-suspends-marketing-in-russia-a-small-piece-of-its-business/620330/<p>The company doesn&#39;t wholly own any operations in the region, but marketers viewed as dragging their feet in response to the crisis have faced intense consumer pressure.</p>Peter AdamsMon, 14 Mar 2022 10:23:00 -0400https://www.marketingdive.com/news/general-mills-suspends-marketing-in-russia-a-small-piece-of-its-business/620330/Schick ditches the script for rebrand targeted at everyday menhttps://www.marketingdive.com/news/schick-ditches-the-script-for-rebrand-targeted-at-everyday-men/620247/<p>Black-and-white videos profile real people sharing what facial hair means to them, while the marketer is refreshing its logo, website and packaging.</p>Peter AdamsFri, 11 Mar 2022 10:49:00 -0500https://www.marketingdive.com/news/schick-ditches-the-script-for-rebrand-targeted-at-everyday-men/620247/Miller Lite elevates minority voices in esports via renewed Complexity Gaming partnershiphttps://www.marketingdive.com/news/miller-lite-elevates-minority-voices-in-esports-via-renewed-complexity-gami/620256/<p>As the esports industry grows, the beer brand deepens its partnership with an established esports team.</p>Sara KarlovitchFri, 11 Mar 2022 10:21:00 -0500https://www.marketingdive.com/news/miller-lite-elevates-minority-voices-in-esports-via-renewed-complexity-gami/620256/Chili's opens e-commerce shop to celebrate 47th birthdayhttps://www.marketingdive.com/news/chilis-opens-e-commerce-shop-to-celebrate-47th-birthday/620162/<p>The chain is&nbsp;beefing up a&nbsp;channel&nbsp;overlooked&nbsp;by full-service restaurants to engage fans&nbsp;who follow the brand on Instagram and have its&nbsp;rewards app.</p>Chris KellyFri, 11 Mar 2022 10:01:00 -0500https://www.marketingdive.com/news/chilis-opens-e-commerce-shop-to-celebrate-47th-birthday/620162/Campaign Trail: Ruggable rejects restrictions in debut brand efforthttps://www.marketingdive.com/news/campaign-trail-ruggable-rejects-restrictions-in-debut-brand-effort/620189/<p>&quot;Take the Floor&quot; marks the DTC brand&#39;s first national campaign and emphasizes the freedom of being at home.</p>Natalie KoltunFri, 11 Mar 2022 09:27:00 -0500https://www.marketingdive.com/news/campaign-trail-ruggable-rejects-restrictions-in-debut-brand-effort/620189/Twitter tests Shops featurehttps://www.marketingdive.com/news/twitter-tests-shops-feature/620206/<p>Shoppers can click a&nbsp;&quot;View Shop&quot; button on merchants&#39; profiles and&nbsp;browse up to 50 products on the platform.</p>Tatiana Walk-MorrisThu, 10 Mar 2022 13:44:00 -0500https://www.marketingdive.com/news/twitter-tests-shops-feature/620206/