Ad Tech

Omnicom is first agency to integrate with NBCUniversal's data clean room

The integration is NBCU's latest move around data, technology and measurement — areas expected to be a focus of upfront season.

By Chris Kelly • March 14, 2022

Gannett advertisers hit by domain spoofing, spotlighting programmatic issues

Instances of spoofing extended beyond domain pages to include nuanced factors like keywords and brand safety measures and lasted for nine months. 

By Peter Adams • March 9, 2022

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What you need to know about data in marketing

The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilites that can improve personalization and foster loyalty during a volatile period.

By Marketing Dive staff

Can marketers crack the code on gaming as audiences diversify?

The IAB's upcoming PlayFronts — the first upfront event of its kind — speaks to new levels of maturity in media buying for a category whose player base is now 45% women.

By Peter Adams • March 7, 2022

Inside Disney's ambitious bets on measurement, data and programmatic

Plans for an ad-supported Disney+ tier plus new details about its expanding data and ad-tech capabilities show the media giant stepping up its pitch to advertisers.

By Chris Kelly • March 7, 2022

How publisher pushback on Google's AMP impacts marketers

Amid conflicting claims about the search giant's technology, marketers who buy digital ad space are left to sort out how their brands appear to mobile users.

By Robert Williams • March 3, 2022

Nordstrom plots ad expansion as retail media network generates $40M

Marketers like L'Oréal's Luxe group are working closely with the Nordstrom Media Network, which plans to soon add native display pages.

By Peter Adams • March 2, 2022

Mondelez personalization tie-up with Innovid prioritizes CTV

A previous partnership around the marketer's Philadelphia Cream Cheese saw ad recall rise by 29% and view-through rates on YouTube increase by 38%.

By Chris Kelly • Feb. 24, 2022

What the Super Bowl and Olympics taught NBCUniversal about the new era of measurement

NBCU's Kelly Abcarian and iSpot.tv CEO Sean Muller detailed what a massive test-and-learn portends for the upfronts and beyond.

By Chris Kelly • Feb. 23, 2022

Kraft Heinz teams with Google to accelerate digital transformation

The CPG marketer will use Google tech in a bid to strengthen consumer relationships and engagement by delivering personalized content at scale.

By Chris Kelly • Feb. 18, 2022

Walmart's ad business hits $2B as automation plays larger role

Nearly half of ad sales during the key holiday period came from automated channels, while the retailer is investing more in its tech stack.

By Peter Adams • Feb. 18, 2022

Google's end to cross-app tracking on Android marks latest advertiser hurdle

As tech giants respond to privacy concerns, how do mobile advertisers keep up?

By Sara Karlovitch , Natalie Koltun • Feb. 17, 2022

Walgreens bolsters retail media network with self-serve programmatic, clean room

Launching broadly in Q2, a new solution will let advertisers leverage the retailer's data for targeting on their preferred demand-side platform.

By Chris Kelly • Feb. 17, 2022

Google sets its own shakeup to mobile ad IDs, promising less 'blunt' approach

Attempting to reassure platforms roiled by a similar move from Apple, the search giant said existing features won't wind down for at least two years.

By Peter Adams • Feb. 16, 2022

Trade Desk cuts out middlemen like Google with direct access to premium ad inventory

Publishers like The Washington Post are leveraging OpenPath to try to eliminate some of the opaqueness in digital ads that has irked advertisers.

By Peter Adams • Feb. 15, 2022

IAB warns of 'measurement blackout' as marketer priorities remain misaligned

Spending on third-party data grew to $13.3 billion last year despite the pending deprecation of cookies, according to the trade group.

By Peter Adams • Feb. 9, 2022

How media conglomerates are plotting the future of measurement and identity

NBCUniversal's moves in advance of the Olympics and the Super Bowl hint at what's to come at the upfronts and beyond.

By Chris Kelly • Feb. 8, 2022

WPP gains early access to Instacart ad products in latest retail media bet

Partnering with the agency could give Instacart more direct access to powerful CPG clients on its roster, including Coke, P&G and Unilever.

By Peter Adams • Feb. 7, 2022

Innovid acquires TVSquared in quest to realize cross-platform measurement

Innovid has completed the deal, merging its ad serving footprint of more than 95 million connected homes with the measurement and attribution platform.

By Peter Adams • Updated March 3, 2022

Amazon reveals ad services revenue as segment hits $9.7B

While those figures still pale in comparison to digital rivals, the scales could continue to shift in Amazon's favor amid an explosion of retail media.

By Peter Adams • Feb. 4, 2022

Facebook user growth stagnates while commerce bets see 'meaningful slowdown'

Few short-term solutions are apparent as Meta wrestles with Apple's privacy changes, while its hopes for a larger metaverse remain a long way off.

By Peter Adams • Feb. 3, 2022

Google's Topics shows the ad industry needs a better case for targeting

As third-party cookies are phased out, advertisers must adapt, writes Debra Fleenor, founder and president of ad-ops company Adapex.

By Debra Fleenor • Feb. 3, 2022

What marketers can expect in 2022 amid continued uncertainty

As they make plans for this year and beyond, marketers can rely on the lessons of the past two years as they look forward.

Feb. 3, 2022

What's next for advertisers as Google changes course again on cookie alternatives

Google has replaced its embattled FLoC proposal, complicating the data privacy landscape as the countdown to a cookieless future continues.

By Chris Kelly • Jan. 28, 2022

Apple's services segment hits record $19.5B as company shakes up mobile advertising

The category, which includes advertising, has potentially benefited from privacy changes enacted by the iPhone maker that have negatively impacted rivals.

By Peter Adams • Jan. 28, 2022

Instacart rolls out shoppable brand pages for CPGs

The digital storefronts, which list the products that are in stock at users' most recently shopped store, deepens the e-commerce company's advertising push.

By Catherine Douglas Moran • Jan. 28, 2022