Influencer Marketing


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    Courtesy of Spotify Media Kit

    How podcasts are helping brands meet DEI commitments

    Multicultural podcast agency Pod Digital Media recently inked an eight-figure deal with McDonald's as the brand invests in diverse media.

    By March 14, 2022
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    Courtesy of Dollar Shave Club

    Dollar Shave Club signs 'chin-fluencer' to NIL deal for March Madness

    The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.

    By March 10, 2022
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    Photo by cottonbro from Pexels

    66% of brands spent more on creator marketing in past year

    Social commerce, TikTok and full-funnel measurement top the list of fresh developments marketers will explore in the year ahead, CreatorIQ predicts.

    By March 3, 2022
  • Denny's refreshes 24/7 heritage with help of diverse TikTok stars

    A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the category.

    By Feb. 28, 2022
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    Courtesy of Kraft Heinz

    Kraft Singles squares up with Kelis on culture play

    The first cheese-inspired "Singles Single" follows buzzy Kraft Heinz campaigns like the Oscar Mayer bologna face mask.

    By Feb. 25, 2022
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    Retrieved from Twitch on January 20, 2021

    Twitch unveils guaranteed ad income for select creators

    The streaming service is encouraging select creators to run advertisements on their channels for a flat rate.

    By Feb. 24, 2022
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    Photo by cottonbro from Pexels

    How the producer economy is changing influencer marketing

    Brands that become content producers have more flexibility, including how they negotiate relationships with influencers.

    By Feb. 10, 2022
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    Courtesy of Snap

    Universal, Snap host virtual concert to promote J-Lo's 'Marry Me'

    Snapchat users were able to see their Bitmoji in the crowd as film stars Jennifer Lopez and Maluma performed as avatars.

    By Feb. 3, 2022
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    Courtesy of DoorDash

    Shake Shack hooks up with DoorDash for chicken sandwich-themed dating site

    The brands are linking to help spicy food lovers "eat cute" in time for Valentine's Day with an effort that could generate valuable first-party data.

    By Feb. 3, 2022
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    Courtesy of Groupon

    Groupon invites fans to Gronk's house for Super Bowl party

    Promoted with an ad on YouTube, Groupon's experiential activation highlights the type of experiences offered on its marketplace.

    By Nina Lentini and Chris Kelly • Jan. 25, 2022
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    Courtesy of Marriott International, Inc.

    Marriott seeks TikTok creators to drive content around loyalty program

    Marriott Bonvoy TikTok Correspondents will creatively document everything they encounter on social media, reinforcing how essential travel can be.

    By Nina Lentini • Jan. 18, 2022
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    Courtesy of Immortals

    Progressive inks esports naming rights deal in latest sign of category's maturation

    Regular sponsored Twitch streams and a shared space with Immortals in Minecraft demonstrate how media tactics differ from traditional sports tie-ups.

    By Jan. 14, 2022
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    Dia Dipasupil via Getty Images
    Deep Dive

    Looking ahead: 9 trends that will steer marketing in 2022

    Marketers face a steep road this year juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers.

    By , , Jan. 11, 2022
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    Photo by cottonbro from Pexels

    User-created content — especially video — gains on traditional media consumption

    The creator economy's role in the media landscape is growing as teens report spending 56% of their viewing time streaming user-generated videos and other content.

    By Nina Lentini • Jan. 6, 2022
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    Drew Angerer via Getty Images

    TikTok dethrones Google as most-visited website

    The social video app hit the 1 billion user mark in September and is forecast to reach 1.5 billion monthly active users toward the end of 2022.

    By Dec. 23, 2021
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    Courtesy of Triller

    Triller merges with SeaChange to extend reach into OTT media

    Set to close in Q1, the deal takes the social media platform public and positions it to build a TikTok competitor.

    By Nina Lentini • Dec. 23, 2021
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    Retrieved from Under Armour on December 22, 2021

    Under Armour's 'wearable' NFTs honor Steph Curry shattering 3-point record

    A collection dedicated to the NBA star and brand ambassador integrates across multiple platforms, including VR space Decentraland.

    By Dec. 22, 2021
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    Courtesy of Frito-Lay North America

    LeBron James reps a second PepsiCo brand with Ruffles effort

    In his latest PepsiCo campaign since making the jump from long-time partner Coca-Cola, the NBA superstar highlights a Frito-Lay snack staple.

    By Dec. 21, 2021
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    Courtesy of Pepsi
    Q&A

    PepsiCo's in-house content studio head on preserving brand trust as demand soars

    Saying no to projects isn't out of the question as Louis Arbetter tries to maintain quality while building out new capabilities in areas like social listening.

    By Dec. 20, 2021
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    Retrieved from KFC on December 20, 2021

    KFC previews new marketing approach with year-long Jack Harlow partnership

    Reflecting the celebrity collaboration craze, the work with multicultural shop Nimbus arrives as KFC is expected to switch up agencies.

    By Dec. 20, 2021
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    Courtesy of Virtual Brand Group

    Forever 21's metaverse venture lets Roblox users customize virtual fashion stores

    Players and fashion influencers can design, own and manage stores as they try to become the "top shop."

    By Nina Lentini • Dec. 20, 2021
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    Retrieved from Piqsels.

    Social commerce to drive influencer marketing evolution in 2022

    Previously geared toward building awareness, social influencers may begin to play a bigger role in brands' e-commerce strategies as new tools crop up.

    By Dec. 16, 2021
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    Courtesy of E.l.f. Cosmetics

    E.l.f. goes long-form for meme-heavy holiday 'movie' native to TikTok

    Breaking with the app's snackable focus, "Big Mood, Big e.l.f.ing City" nods to 2021 trends like the Couch Guy and a viral salmon bowl recipe.

    By Dec. 15, 2021
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    Courtesy of Heinz

    Heinz, Activision help gamers take a snack break

    Working with Gut Agency, Heinz mapped out hidden spots where gamers can take a break to eat and drink while playing multiplayer games like Call of Duty.

    By Nina Lentini • Dec. 15, 2021
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    Courtesy of Pepsi

    Pepsi boosts hip-hop artists with music academy, virtual summit

    Three musicians will win an opportunity to attend a three-day session where they'll each create an original track with hip-hop star Pi'erre Bourne.

    By Dec. 14, 2021