Social Media

Schick ditches the script for rebrand targeted at everyday men

Black-and-white videos profile real people sharing what facial hair means to them, while the marketer is refreshing its logo, website and packaging.

By Peter Adams • March 11, 2022

Miller Lite elevates minority voices in esports via renewed Complexity Gaming partnership

As the esports industry grows, the beer brand deepens its partnership with an established esports team.

By Sara Karlovitch • March 11, 2022

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Twitter tests Shops feature

Shoppers can click a "View Shop" button on merchants' profiles and browse up to 50 products on the platform.

By Tatiana Walk-Morris • March 10, 2022

Dollar Shave Club signs 'chin-fluencer' to NIL deal for March Madness

The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.

By Chris Kelly • March 10, 2022

Tullamore Irish whiskey aims to correct common misspelling of St. Paddy's Day

A partnership with popular American butcher Pat LaFrieda reminds customers it's not St. Patty's Day.

By Sara Karlovitch • March 9, 2022

Pepsi scouts next pop star in new show spanning TikTok, TV

"Becoming a Popstar" airs on MTV and features eight TikTok stars competing to create original songs and music videos that play on the app's features.

By Sara Karlovitch • March 7, 2022

66% of brands spent more on creator marketing in past year

Social commerce, TikTok and full-funnel measurement top the list of fresh developments marketers will explore in the year ahead, CreatorIQ predicts.

By Natalie Koltun • March 3, 2022

Walmart moves further into livestream shopping

The big-box retailer expanded its partnership with Talkshoplive as it further delves into scalable social shopping.

By Kaarin Vembar • March 3, 2022

Crypto.com transports Snapchat users to LeBron James' childhood bedroom

Extending the reach of its Super Bowl ad, the cryptocurrency platform looks to connect with mobile-savvy viewers through an immersive AR portal.

By Sara Karlovitch • March 3, 2022

American Eagle debuts on Roblox with inclusive club showcasing spring apparel

Rather than build a game from scratch, the retailer partnered with a popular role-playing offering that's drawn 1.5 billion visits on the metaverse platform.

By Peter Adams • March 3, 2022

Jack in the Box trolls McDonald's over broken ice cream machines

The first effort from the QSR's new public relations and integrated campaigns AOR uses competitive sparring tactics to tap into culture.

By Chris Kelly • March 3, 2022

Can brands stay safe in the metaverse?

As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind.

By Sara Karlovitch • March 1, 2022

Denny's refreshes 24/7 heritage with help of diverse TikTok stars

A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the category.

By Peter Adams • Feb. 28, 2022

Twitch unveils guaranteed ad income for select creators

The streaming service is encouraging select creators to run advertisements on their channels for a flat rate.

By Sara Karlovitch • Feb. 24, 2022

Volvo's EV push around Super Bowl rolls away with 20M Twitter impressions

The second-screening effort, which positions kids as electric vehicle experts, has garnered more than 7,000 minutes of viewing time.

By Robert Williams • Feb. 24, 2022

Peloton ads track journey of converted skeptics as business challenges mount

A new campaign uses the testimonials of former doubters to emphasize the brand's ability to foster long-term loyalty. 

By Peter Adams • Updated Feb. 22, 2022

Victoria's Secret's Pink introduces XXL swimwear with the help of a TikTok star

Remi Bader will serve as brand ambassador and size consultant in a yearlong partnership with the brand.

By Daphne Howland • Feb. 18, 2022

Mtn Dew takes aim at tired advertising tropes with 'Always Sunny' star

Puppy Monkey Baby returns as part of a year-long satirical effort meant to cut through an ad market that's "more crowded than ever before."

By Peter Adams • Feb. 17, 2022

Michelob Ultra gets in on '90s nostalgia with NBA Jam team-up

During NBA All-Star weekend, the AB InBev brand will turn a bar into "Boom Shaka Lakas," an arcade bar inspired by the video game's iconic catchphrase.

By Chris Kelly • Feb. 16, 2022

By the numbers: Super Bowl LVI

The big game's ads, broken down by sentiment, social engagement and more.

By Annie Fu • Feb. 14, 2022

Gartner: A quarter of consumers will use the metaverse daily by 2026

The research firm predicts 25% of people will spend at least one hour a day in the metaverse to work, shop, learn, socialize or consume entertainment.

By Tatiana Walk-Morris • Feb. 11, 2022

Chewy asks pet lovers on TikTok Live date with rescue animals

The Valentine's Day livestream will show attendees "eligible cuties" they can adopt via pet profiles that nod to mobile dating apps.

By Natalie Koltun • Feb. 10, 2022

NFL opens Snapchat playbook for Super Bowl Sunday

Along with the league's activations, brands including Verizon, Frito-Lay and Uber are using the app's AR functionality on gameday.

By Chris Kelly • Feb. 10, 2022

How the producer economy is changing influencer marketing

Brands that become content producers have more flexibility, including how they negotiate relationships with influencers.

By Robert Williams • Feb. 10, 2022

Walmart, NYX partner with Triller to boost Black creators

The social video app has pledged 50 million guaranteed views to Black creators this month in honor of Black History Month.

By Chris Kelly • Feb. 10, 2022