Social Media
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Schick ditches the script for rebrand targeted at everyday men
Black-and-white videos profile real people sharing what facial hair means to them, while the marketer is refreshing its logo, website and packaging.
By Peter Adams • March 11, 2022 -
Miller Lite elevates minority voices in esports via renewed Complexity Gaming partnership
As the esports industry grows, the beer brand deepens its partnership with an established esports team.
By Sara Karlovitch • March 11, 2022 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Retrieved from Twitter on April 27, 2021
Twitter tests Shops feature
Shoppers can click a "View Shop" button on merchants' profiles and browse up to 50 products on the platform.
By Tatiana Walk-Morris • March 10, 2022 -
Dollar Shave Club signs 'chin-fluencer' to NIL deal for March Madness
The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.
By Chris Kelly • March 10, 2022 -
Tullamore Irish whiskey aims to correct common misspelling of St. Paddy's Day
A partnership with popular American butcher Pat LaFrieda reminds customers it's not St. Patty's Day.
By Sara Karlovitch • March 9, 2022 -
Pepsi scouts next pop star in new show spanning TikTok, TV
"Becoming a Popstar" airs on MTV and features eight TikTok stars competing to create original songs and music videos that play on the app's features.
By Sara Karlovitch • March 7, 2022 -
66% of brands spent more on creator marketing in past year
Social commerce, TikTok and full-funnel measurement top the list of fresh developments marketers will explore in the year ahead, CreatorIQ predicts.
By Natalie Koltun • March 3, 2022 -
Walmart moves further into livestream shopping
The big-box retailer expanded its partnership with Talkshoplive as it further delves into scalable social shopping.
By Kaarin Vembar • March 3, 2022 -
Crypto.com transports Snapchat users to LeBron James' childhood bedroom
Extending the reach of its Super Bowl ad, the cryptocurrency platform looks to connect with mobile-savvy viewers through an immersive AR portal.
By Sara Karlovitch • March 3, 2022 -
American Eagle debuts on Roblox with inclusive club showcasing spring apparel
Rather than build a game from scratch, the retailer partnered with a popular role-playing offering that's drawn 1.5 billion visits on the metaverse platform.
By Peter Adams • March 3, 2022 -
Jack in the Box trolls McDonald's over broken ice cream machines
The first effort from the QSR's new public relations and integrated campaigns AOR uses competitive sparring tactics to tap into culture.
By Chris Kelly • March 3, 2022 -
Deep Dive
Can brands stay safe in the metaverse?
As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind.
By Sara Karlovitch • March 1, 2022 -
Denny's refreshes 24/7 heritage with help of diverse TikTok stars
A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the category.
By Peter Adams • Feb. 28, 2022 -
Retrieved from Twitch on January 20, 2021
Twitch unveils guaranteed ad income for select creators
The streaming service is encouraging select creators to run advertisements on their channels for a flat rate.
By Sara Karlovitch • Feb. 24, 2022 -
Volvo's EV push around Super Bowl rolls away with 20M Twitter impressions
The second-screening effort, which positions kids as electric vehicle experts, has garnered more than 7,000 minutes of viewing time.
By Robert Williams • Feb. 24, 2022 -
Peloton ads track journey of converted skeptics as business challenges mount
A new campaign uses the testimonials of former doubters to emphasize the brand's ability to foster long-term loyalty.
By Peter Adams • Updated Feb. 22, 2022 -
Victoria's Secret's Pink introduces XXL swimwear with the help of a TikTok star
Remi Bader will serve as brand ambassador and size consultant in a yearlong partnership with the brand.
By Daphne Howland • Feb. 18, 2022 -
Retrieved from PepsiCo on February 17, 2022
Mtn Dew takes aim at tired advertising tropes with 'Always Sunny' star
Puppy Monkey Baby returns as part of a year-long satirical effort meant to cut through an ad market that's "more crowded than ever before."
By Peter Adams • Feb. 17, 2022 -
Michelob Ultra gets in on '90s nostalgia with NBA Jam team-up
During NBA All-Star weekend, the AB InBev brand will turn a bar into "Boom Shaka Lakas," an arcade bar inspired by the video game's iconic catchphrase.
By Chris Kelly • Feb. 16, 2022 -
By the numbers: Super Bowl LVI
The big game's ads, broken down by sentiment, social engagement and more.
By Annie Fu • Feb. 14, 2022 -
Gartner: A quarter of consumers will use the metaverse daily by 2026
The research firm predicts 25% of people will spend at least one hour a day in the metaverse to work, shop, learn, socialize or consume entertainment.
By Tatiana Walk-Morris • Feb. 11, 2022 -
Chewy asks pet lovers on TikTok Live date with rescue animals
The Valentine's Day livestream will show attendees "eligible cuties" they can adopt via pet profiles that nod to mobile dating apps.
By Natalie Koltun • Feb. 10, 2022 -
NFL opens Snapchat playbook for Super Bowl Sunday
Along with the league's activations, brands including Verizon, Frito-Lay and Uber are using the app's AR functionality on gameday.
By Chris Kelly • Feb. 10, 2022 -
How the producer economy is changing influencer marketing
Brands that become content producers have more flexibility, including how they negotiate relationships with influencers.
By Robert Williams • Feb. 10, 2022 -
Retrieved from Triller on February 10, 2022
Walmart, NYX partner with Triller to boost Black creators
The social video app has pledged 50 million guaranteed views to Black creators this month in honor of Black History Month.
By Chris Kelly • Feb. 10, 2022